Culture Works

Built on 20+ Years of Leadership Research

The Research Behind
High-Performance Cultures

Leadership insights drawn from decades of research by Adrian Gostick and Chester Elton, applied by organizations worldwide to drive measurable results.

Why High-Performance Cultures Win

It's not strategy.
It's the culture that brings strategy to life.

Our research shows that when leaders strengthen the right behaviors, organizations see higher engagement, stronger accountability, and better business outcomes.

higher return on equity for organizations that excel at recognition The Carrot Principle — 200,000-employee study, Gostick & Elton
Up to 51% lower turnover in highly engaged organizations Gallup Q12 Meta-Analysis, 11th Edition (low-turnover orgs)
23% more profitable — most- vs. least-engaged teams Gallup Q12 Meta-Analysis, 11th Edition
the total shareholder returns of the healthiest organizations McKinsey — Organizational Health Index (top vs. bottom quartile)
The Research Behind The Work

How the Research Evolved

Four bodies of research, built over two decades — each one setting up the next. The anchor years and books come straight from The Culture Works' own Research Model.

2001

Recognition

The Carrot Principle

Appreciating great work drives engagement — and engagement drives performance.

2009

Teamwork

The Orange Revolution

The best teams win because they work differently — a set of repeatable disciplines.

2012

All In · Culture

All In

Culture scales when leaders align systems and behaviors org-wide — engaged, enabled, energized.

2021

Resilience

Anxiety at Work

Resilient leaders build resilient teams — steady through anxiety, uncertainty, and change.

Runs Underneath

Gratitude — the Eight Practices of Grateful Leadership (Leading with Gratitude) isn't a fifth framework. It's the daily habit that keeps Recognition alive.

In Their Words

Trusted by leaders across industries.

This was incredibly well received. I learn something new every time you have this conversation — certainly the right audience for the leaders who impact our entire MSUS population.

Director, Business Management & Executive Engagement, Enterprise Americas Technology

The session was met with outstanding feedback globally — timely, relevant, informative, and Adrian and Chester were really engaging. What good partners.

Executive Director, Firmwide Risk & Compliance Financial Services

Thank you for being an inspiration in business and helping people — including our team here at Sutter Health.

President & CEO Healthcare

Free Resource

The Ultimate Guide to an All In Culture

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How We Help

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Leadership Programs

Research-backed programs that build leadership capability and strengthen culture.

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Coaching & Advisory

Executive coaching and advisory to align leaders, teams, and organizational culture.

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Keynotes & Events

Inspire leaders and teams with actionable insights and powerful stories — for meeting planners and event organizers.

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